Essays
Notes from the graph.
Early findings from the graph, written up as short, honest essays.
Featured essay
When You Squeeze a Brand, You Break It
Buy a beloved brand, then squeeze it for margin, and you can break the very thing you paid for — while the same move, made with care, grows it.
More essays
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Efficient Until It Isn't
Cutting every spare part makes a system look lean — and quietly removes the slack that absorbs the one shock it can't survive.
You Can't Ban a Habit
Fight a deeply rooted habit head-on and demand rarely disappears — it takes a detour, often toward something worse.
Food Rituals Are Social Infrastructure
How everyday food practices work as invisible systems of social coordination.
How Repeated Food Practices Reduce Coordination Costs
What recurring practices reveal about oversight, alignment and stability inside institutions.