Essays
Notes from the graph.
Early findings from the graph, written up as short, honest essays.
Featured essay
When You Squeeze a Brand, You Break It
Buy a beloved brand, then squeeze it for margin, and you can break the very thing you paid for — while the same move, made with care, grows it.
More essays
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Efficient Until It Isn’t
Cutting every spare part makes a system look lean — and quietly removes the slack that absorbs the one shock it can't survive.
You Can’t Ban a Habit
Fight a deeply rooted habit head-on and demand rarely disappears — it takes a detour, often toward something worse.
Food Rituals Are Social Infrastructure
How everyday food practices work as invisible systems of social coordination.
The Cheapest Alignment Is a Shared Meal
What recurring practices reveal about oversight, alignment and stability inside institutions.